The 2023 Monthly Planner is designed for women that want to stay accountable to their goals on a monthly basis. Its slim profile and scuff-proof soft cover makes it a perfect planner for a busy woman on-the-go. The gold foil accented cover is designed to coordinate with the 2023 PowerSheets® Goal Planner Collection, complete with colorful Cultivate blooms. The interior pages include a Year-at-a-Glance spread, 12 monthly calendar spreads, 12 monthly reflection spreads, annual reflection prompts, and lined pages to keep track of memories and important notes from the year.
Monthly Planner
product + packaging design
from digital mockup to final product
The 2023 Season By Season® Daily Planner was developed as a companion to the PowerSheets® Goal Planner, answering the countless requests to offer a goal planning tool that helps customers break down their annual goals into daily habits.
As Creative Director at Cultivate What Matters, I began the development process with in-depth market research and a series of 1-1 focus group interviews with loyal customers and female influencers in the online planner community. I then summarized and presented my research to the content development team, leading the discussion of what elements the planner could include. Once the content was completed, I translated it into an approachable, user-friendly, and visually inspiring design.
My toughest design challenge with this product was how to include all of the content that makes our planner stand out from others in the market (e.g. goal setting pages, reflection prompts, quarterly reviews), while still maintaining a manageable size and weight. The final product spanned 448pp, printed on 100gsm FSC certified paper, with 12 gold foil monthly tabs, a bound-in pocket, snap-in bookmark, and bonus inserts (year-at-a-glance card and a gold foil sticker sheet). Through strategic planning and tactical construction choices, the planner landed at 6x9", 2.25 lbs.—right in line with other premium planners in the market.
Last, but certainly not least, came the packaging design. My goal was to create a special unwrapping experience for buyers, while also protecting the product during shipment and staying environmentally responsible. The final packaging included a sturdy 2-piece box coated in 100% biodegradable PLA matte film (luxuriously smooth!), blind-embossed with "Season by Season" on the lid, and wrapped with a colorful bellyband blind-embossed with the Cultivate What Matters logo. Upon opening the box, buyers are greeted with a beautiful embossed sticker and tissue paper wrapped around their new planner.
