After a decade of experience in brand strategy, print design, and digital marketing—I'm captivated by the user experience, from first attraction to long-lasting loyalty. I take a uniquely wholistic approach to design, always starting with a story, digging into the broad vision, and then refining it into thoughtfully curated details. I'm unwavering when it comes to quality, integrity, and pixel-level attention to detail.
In my role as Creative Director, my passions for design, organization, and caring for people coincide. Each member of a creative team brings something distinct and valuable to the table—and my job is to recognize and encourage each individual's strengths, funnel those expertise into actionable goals, and align them for the betterment of the brand.
When I'm not designing marketing campaigns in Adobe, sifting through Pantone swatches, or styling on set—you can find me at home in Fort Collins, Colorado, curled up with tea and a good book or popcorn and a movie. I love to keep my weekends open for mountain adventures with my husband—skiing, backpacking, or our newfound obsession with paddle boarding.
About the Artist
my story
featured by
A comprehensive designer and coaching-driven leader,
vision + voice
products + packaging
photoshoot direction
social + web
with a passion for creating tailored and wholistic brand experiences—
read the reviews >
Skills in my Toolkit:
Adobe Creative Suite
Showit — Expert
Figma + HTML — Intermediate
Photoshoot Direction
Product + Interiors Styling
Photo Retouching
Print Production Management
(Domestic + International)
Consumer Goods
+ Packaging Design
Ecomm Merchandising
Pantone Color System
Surface Pattern Illustration
Calligraphy + Watercolor
Marketing Copywriting
Canva
Asana, ClickUp, Slack
G-Suite
Microsoft 365
Keynote
truly, don't get me started... or do.
ask me for my mountain margarita recipe
I'm fascinated by color psychology.
I’ll take Pantone chips over
potato chips any day.
Interior design and nature
spark my creativity.
Nothing tempts me quite like a crisp layout and a box of Cheez-its.
My perfect weekend consists of a hike to a high alpine lake and a cozy movie night in.
My obsession with organization peaks in my Adobe layers panel and artboard setup.
I'm fascinated by
color psychology.
I’ll take Pantone chips over potato chips any day.
Interior design books and nature spark my creativity.
Nothing tempts me quite like a crisp layout and a box of Cheez-its.
My obsession with organization peaks in my Adobe layers panel and artboard setup.
My perfect weekend consists of a hike to a high alpine lake and a cozy movie night in.
In a Nutshell
my career timeline
of Designing
A Decade
2012
I spent a semester studying art history and the Italian language in Florence.
I began my work in digital marketing for Elon University’s events department.
2013
my grandmother's art studio
I graduated from Elon University with a Bachelor’s degree in Digital Art.
I worked as the lead graphic designer for Southern Season, a gourmet retailer + cooking school with 3 locations across the Southeast.
I began learning watercolor from my grandmother in her home studio.
I launched Sage Paper Co., a fine art stationery and brand design business.
2015
2016
I started speaking at conferences and teaching calligraphy + watercolor workshops, educating over 300 students.
a career highlight!
2017
I moved from North Carolina to Colorado, following my dream to be closer to the mountains and spend more time outdoors. Two weeks later, I met my husband.
As Art Director for Shanna Skidmore Consulting, I designed + developed sales pages for two 6-figure online course launches.
2019
I married my best friend, Aaron, and honeymooned across Spain.
I closed Sage Paper Co. and transitioned into a Creative Director role at Cultivate What Matters—leading all brand, marketing, product, and packaging design.
2022
I planned, directed and styled my third annual, 3-day studio + lifestyle product shoot for Cultivate What Matters.
hey look, it's me!
2023
Currently renovating and designing our first home, spending time with friends + family in the mountains, and excited for what the next season holds.
next
2013
my grandmother's art studio
I graduated from Elon University with
a Bachelor’s degree in Digital Art.
I worked as the lead graphic designer for Southern Season, a gourmet retailer + cooking school with 3 locations across the Southeast.
I began learning watercolor from my grandmother in her home studio.
of Designing
my career timeline
I spent a semester studying art history and the Italian language
in Florence.
I began my work in digital marketing
for Elon University’s events department.
2012
A Decade
I launched Sage Paper Co.,
a fine art stationery and
brand design business.
when my love for teaching & mentoring began
next
2016
I started speaking at conferences and teaching calligraphy + watercolor workshops, educating over 300 students.
2015
I moved from North Carolina to Colorado, following my dream to be closer to the mountains and spend more time outdoors. Two weeks later, I met my husband.
As Art Director for Shanna Skidmore Consulting, I designed + developed sales pages for two 6-figure online course launches.
I married my best friend, Aaron, and honeymooned across Spain.
I closed Sage Paper Co. and transitioned into a Creative Director role at Cultivate What Matters—leading all brand, marketing, product, and packaging design.
next
2019
2017
I planned, directed and styled my third annual, 3-day studio + lifestyle product shoot for Cultivate What Matters.
hey look, it's me!
Currently renovating and designing our first home, spending time with friends + family in the mountains, and excited for what the next season holds.
back to the start
2023
2022
