Cultivate What Matters is an online community with a collection of goal setting tools, accessories, and additional online resources to help women across the world cultivate what matters most in their lives. Their signature product is the One-Year and 90-day PowerSheets® Goal Planners, designed to help women plan, pace, and stay accountable to their goals. A variety of colorful coordinating + supporting accessories—such as sticker books, zipper pouches, and washi tape—are created alongside the Goal Planner and launched as an annual Collection.
As Creative Director, I led the Product Team through each stage of the development process—from ideation, to design + proofing, to international production management, and finally to merchandising and marketing. During my tenure on the team, the annual launch revenue exceeded $1 million within the 2 weeks of sales, year after year.
Let's take a look at the journey from research to production:
Goal Planner Collection
art direction, PRODUCT + PACKAGING DESIGN, Production management, styling
Cultivate What Matters
The PowerSheets® Goal Planners are known for their striking, inspiring cover designs. Drawing from market research and basic color psychology, each cover is thoughtfully designed around a customer archetype. To read my intention behind each cover, click here.
Design Goal Planner Covers
02.
Before the ideation + design process begins, I take a deep dive into the upcoming year's globally predicted color, design, and competitor trends—ranging from interiors, to textiles, to fellow stationery companies. This consumer and market research informs the Collection's design decisions.
Market Research
01.
Now that the color palette + bespoke patterns are established for the covers, the rest of the annual Collection is designed to coordinate and be merchandised alongside each other. To supplement the PowerSheets® goal setting system, customers can bundle together sticker books, linen zipper pouches, washi tape, tumblers, notepads, and more! Click the images below to take a closer look.
Design Collection Accessories
04.
In collaboration with content writers Lara Casey and Emily Thomas, the interior pages and tabs of the Annual and 90-day Goal Planners are built around the trademarked Cultivate What Matters goal setting structure. Clean lines, strategic layout, and concise language keep the planner approachable and customizable for each unique user.
Layout Interior Pages
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